Job prospects continue to arise for me. Today, as I was taking a break from editing, I received a message reply from the owner of a small marketing firm in Indy, inviting me to meet for coffee.
Marketing is a field that has intrigued me for years. As a parish pastor, I employed many marketing “techniques” to promote the services our ministry offered. Over my 18 years, we went from snail-mailed monthly newsletters, to weekly sign boards, to occasional e-mail messages, to weekly ads in the Penny Saver, to the development of a website, a daily e-devotion, and a blog. At each church I served, there was quantifiable growth in terms of worship attendance, membership, program participation, and financial contributions.
How would this translate into work with a marketing firm? For one, I would bring a track record of reaching people of all ages (particularly often neglected older adults) with a message that motivates them to act – participate, join, contribute. While I will no doubt have much to learn about modern “techniques” to maximize effectiveness, the principles involved for attracting new clients as well as engaging current ones carries over quite well.
To prepare for my interview next Wednesday, I have contacted a college friend who is in marketing, asking what key resources I might review. I have also asked the same question of a blogging friend who also spent a couple decades in ministry before leaping into the secular business world (as owner of a website management firm).
How would you like to help me prepare?
What questions would you ask me if you were a marketing firm considering my services?
What questions would you recommend I raise in the interview?
Do you know of any high-quality marketing resources you recommend I study?